काम की खबर, व‍िज्ञापन के न‍ियमों में क‍िया बदलाव; कंज्यूमर को चूना लगाने पर खैर नहीं

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अब कंपन‍ियों ने अगर भ्रामक व‍िज्ञापन द‍िए तो खैर नहीं. सरकार की तरफ से म‍िसलीड‍िंग विज्ञापन

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पर रोक लगाने के ल‍िए न‍ियमों में बदलाव क‍िया गया है. अब ग्राहकों को बरगलाने वाले

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विज्ञापन चलाना आसान नहीं रहेगा. इसके ल‍िए सरकार की तरफ से Misleading Ad and

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Misleading Endorsement Guidelines जारी की गई है. इस गाइडलाइन को तत्‍काल प्रभाव से लागू क‍िया गया है.

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सरकार की तरफ से जारी गाइडलाइंस का मकसद ग्राहकों के ह‍ितों की रक्षा करना, अनफेयर

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ट्रेड प्रैक्टिस पर लगाम लगाना और भ्रामक दावों पर कार्रवाई करना है. सरकार की तरफ से

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यह भी बताया गया क‍ि कोरोना महामारी के दौरान तमाम भ्रामक विज्ञापन पर कार्रवाई की गई.

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प्रोडक्ट या सर्विस के बारे में गलत जानकारी देने वाला व‍िज्ञापन म‍िसलीड‍िंग के दायरे में आता है.

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